Information Architecture is the art and science of determining the best way to structure information so that it provides the best possible user experience. "Information" is an umbrella term includes the processes, procedures and interactions that comprise the products being offered and the goals and expectations of the customer. An information architect must have the skills to listen, understand, question, and digest both sides of the equation, find elegant solutions to balance the equation, and then present these solutions clearly. Just as end-users must be able to understand and interact with the product, business stakeholders must understand the solution before it can be implemented. An IA is a user advocate, but must also have a realistic view of the limitations of technology, law, and business to identify where compromises can be made with minimal sacrifice.

I love being an IA because this happens to be how my brain works anyway. Although I started out as an administrative assistant, I decided to move into this field because I found myself using the tools of an IA to solve problems and find solutions to needs that would arise. I decided to pursue my Masters degree in Human-Computer Interaction to learn and develop my skills through hands-on experience.

I believe that "individual best equals team success". When everyone is working to their strengths and doing what they do best, success is assured.